As we approach the 2019 holiday season, it is interesting to note that in Ahwatukee Foothills (Includes Zip Codes 85044, 85045,85048) the number of active property listings is still hovering around the record low number of 170 units. The period from early November and into early January is considered a slow time in the Ahwatukee Foothills real estate market. Traditionally, many home sellers have avoided listing a property during the holidays. They believe that when it gets close to the big holidays like Christmas, Thanksgiving, Hanukah, and Kwanza, it is better to wait and not have a property listed for sale since there are fewer buyers ready to buy a home. While many people take a step back from the real estate market during the holiday months, Ahwatukee Foothills home sellers may find that there are many advantages to listing their property during this coming holiday season.
Times have changed. With the advent of online shopping, many home buyers and home sellers are not as rushed during the holiday season as they switch from time-consuming brick and mortar shopping to online shopping for holiday gifts. Also, online listings are now available 24/7 and motivated homebuyers are checking listings several times a day. They can narrow their choices and be ready to quickly make an offer on listings as they come on the market. With more time available, easier and up to the minute access to new listings and the continuing low inventory and high demand, this holiday season is shaping up to be a prime time to list and sell an Ahwatukee Foothills property. Although there can be some drawbacks, home sellers will be facing less competition, have an easier time getting an offer and potentially getting a higher price, than if they listed in the busy prime spring market.
For example, in the November-December holiday season in 2018, 179 properties came on the market and 169 properties went under contract in Ahwatukee Foothills. This market appears to consume every nice listing that it is fed. It is probable, that there would have been even more sales if there was a larger inventory of listed properties.
In the peak April-May 2019 selling season, 301 homes came on the market and 354 properties went under contract in Ahwatukee Foothills. Over twice as many properties went under contract during the peak April-May 2019 period than during the November-December holiday season in 2018. So a property coming on the market in the peak market in April-May of 2019 had twice as much competition for qualified buyers as homes coming on the market during the November-December holiday season in 2018.
This quick snapshot shows that, in the current Ahwatukee Foothills real estate market, homes sell year-round and in substantial quantity. In the peak spring market, there is a larger inventory of listed properties, creating more competition and giving potential buyers time to be picky. Also, with so much competition, marketing time can be extended and more effort is required to make a property stand out.
There’s no question the busy holiday season can make the prospect of selling a property during the holiday months a challenge. One of the main reasons home sellers are reluctant to list their properties for sale during the holidays is the busy nature of the holiday season. Holiday parties, family gatherings, shopping, and other functions can make it difficult to show your home whenever a buyer wants to see it. However, don’t forget, home sellers are in control of the showings. While they wouldn’t want to miss the opportunity to show their home during the competitive peak spring market, the slower pace and reduced competition of the November-December holiday market allows them to make showing appointments at times that best meet their needs.
As we have said previously, it will be interesting to watch the Ahwatukee Foothills market unfold. The political situation in Washington and Presidential election is heating up and both could be wild-cards that impact and alter the course of the local and national real estate markets in the coming months. Many forces are in play and only time will tell where this market goes. For now, our local Ahwatukee Foothills real estate market is strong, prices are increasing and it is a great time to list and sell an Ahwatukee Foothills property. Plus, the holiday season offers several distinct advantages and a unique opportunity to get a property sold and under contract before the crush and competition of the hectic spring real estate market. To sit on the sidelines because of the holidays means home sellers may be wasting valuable time and an opportunity to sell faster, in a market with less competition and possibly for a higher price.
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*Ahwatukee Foothills is the official name of an Urban Village in Phoenix. Ahwatukee Foothills lies south of South Mountain Park. “Ahwatukee Foothills” is comprised of zip codes 85044, 85045 and 85048. Some confusion occurs when some folks refer to Old Ahwatukee as “Ahwatukee” and “Ahwatukee Foothills” as a separate entity. So, for clarity, when we use the term “Ahwatukee” we are referring to the entire area designated “Ahwatukee Foothills,” including (85044, 85045, and 85048) unless otherwise noted.